When the Global Financial Crisis hit Dubai, Chevrolet’s car sales went into reverse. We had to find a way to persuade people that Chevrolets were just as desirable as their Japanese competition.
Hiroshi & Osamu began as a TV idea, which then spread to Social Media, Online and soon grew into one of the biggest campaigns the Middle East has ever seen, including webisodes, magazine covers, manga comics and more.
Video
Print campaign
Magazine cover
Website
Spy emails and assignment
